Learning CenterSelling
Pricing your produce for wholesale
Beginner 12 min
Pricing is part maths, part strategy. Price too high and you don't sell; too low and you lose money. Here's how to find the sweet spot.
What you’ll learn
- Know your true cost per unit
- Price for volume without eroding margin
- Use discounts to win repeat orders
Start from cost
Add up production, handling, storage and freight per unit, then set a margin. Never price below cost to chase a sale.
Reward bigger orders
Offer a discounted price for larger quantities. Repeat, high-volume buyers are worth more than one-off sales.